If you are a consultant, ever use one, or want to be one, this book will show you how to succeed.With wit, charm, humor, and wisdom, Gerald M. Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.
Through the use of vividly memorable rules, laws, and principles — such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm — the author shows you how to
— price and market your services
— avoid traps and find alternative approaches
— keep ahead of your clients
— create a special “consultant’s survival kit”
— trade improvement for perfection
— negotiate in difficult situations
— measure your effectiveness
— be yourself
You will also find straightforward advice on marketing your services, including how to
— find clients
— get needed exposure
— set just-right fees
— gain trust
The Secrets of Consulting — techniques, strategies, and first-hand experiences — all that you’ll need to set up, run, and be successful at your own consulting business.