The Secrets of Consulting Free Download

If you are a consultant, ever use one, or want to be one, this book will show you how to succeed.With wit, charm, humor, and wisdom, Gerald M. Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.

Through the use of vividly memorable rules, laws, and principles — such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm — the author shows you how to

— price and market your services

— avoid traps and find alternative approaches

— keep ahead of your clients

— create a special “consultant’s survival kit”

— trade improvement for perfection

— negotiate in difficult situations

— measure your effectiveness

— be yourself

You will also find straightforward advice on marketing your services, including how to

— find clients

— get needed exposure

— set just-right fees

— gain trust

The Secrets of Consulting — techniques, strategies, and first-hand experiences — all that you’ll need to set up, run, and be successful at your own consulting business.


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